![]() ![]() So the data play is aggregating what people are ordering and turning that into analytics. “They did this and within one month, they doubled their orders, and within three months they 7x’ed their orders to 1,600 orders a month." We suggested that they start adding some of these items to their menu,” Grubhub senior vice president Kevin Kearns said at the hearing. We worked with them and we said that there's a trend for poke bowls. > "There is a restaurant on the Upper East Side that serves sushi. Grubhub says it does not use the recordings for any other purpose. > Grubhub says it retains these recordings and uploads them to the private page that restaurants use to manage their service so that restaurants can audit them and dispute any errors. It's confusing, because they said two opposing things: The optimistic take is the data play here. Because as people have moved online, what else are you going to do? Take down your yelp page? What they're actually doing is the blitzscaling playbook: become the only channel people go to online when looking for restaurants (last 10 years) and now monetize the captured audience (next 10 years). Now, ostensively the value is driving traffic and increasing number of customers. There's a more interesting data play here, but I'll get to that in a sec. The term economists use is "rent seeking behavior". feels like society needs to come up with a new word, new idea > It's leveraging it's market power to make money rather providing customers with any value. It is a side effect of consumer useage - there is a strong winner takes most tendency with the resulting network effect in spite of the fact the barrier to entry being so low and people going with the path of least resistance. If the market share was split or anyone could enter the delivery market with no overhead their share would shrink. It isn't quite classical rent-seeking as they are not enacting barriers and anyone could enter technically. If you were to try to launch a "zelp" tommorow nobody would stop you but chances are nearly nobody would go there because nobody heard of it and there is no good user content. Unfortunately Yelp does have some value if not concretely - their name and reputation. This isn't new of course - wasn't that bright either technically nor in the business sense but they were at least trying to move retail onto the internet.Īs for society - the term is rent seeking and ridding us of it entirely would be a major commitment and ironically unpopular. Symbolically Juicero and Raw Water merchants show the shift to the lack of vision and smarts in a drive for cash. This isn't meant as a slight - some business domains are just fundamentally are more one than the other. It has become way more finance and marketing over time - if Google was "tech" (indexing algorithms) that evolved into more marketing (their advertising role) then social networks started fundamentally "half-marketing" by being social oriented as opposed to sophistication of number crunching. I suspect it is a downside of the financialization - silicon valley has become more generic business than any technical sophistication or engineering drive. And when you click on the phone number for the restaurant, your phone just calls directly. When you click on the the webpage of a restaurant, it opens in your browser without redirecting from Yelp or sending the URL to Tripadvisor. You can search for restaurants near you without revealing you location to anyone. The Osmand app with Wikivoyage is a great example of what can be done with free software and data. is great for tourist, but too limited for locals (you cannot have every single pizza and burger place in travel guide). That is more tricky, which is also why the commercial platforms are not that good. I have created tools that help to keep POI'd up-to-date by mapping to public health inspection reports. In Denmark you will find almost all restaurant and food places in Openstreetmap. Then add Judge Roy Bean Public House to OpenStreetMap ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |